GC-2026-02 – LEAD, CONNECT, CONVERT: THE ART & PSYCHOLOGY OF REAL ESTATE ENGAGEMENT
LEARNING OUTCOMES:
- Understand the psychology of property leads and how clients make decisions
- Build trust and rapport effectively through customer-centric and value-driven conversations
- Identify clients' real motivations, concerns, and goals using structured questioning techniques
- Apply the C.A.R.E and M.O.V.E frameworks to engage, qualify, and guide leads professionally
- Convert more enquiries into appointments and business opportunities through effective WhatsApp and lead communication strategies