CPD INFO

GC-2026-02 – LEAD, CONNECT, CONVERT: THE ART & PSYCHOLOGY OF REAL ESTATE ENGAGEMENT

LEARNING OUTCOMES:

  • Understand the psychology of property leads and how clients make decisions
  • Build trust and rapport effectively through customer-centric and value-driven conversations
  • Identify clients' real motivations, concerns, and goals using structured questioning techniques
  • Apply the C.A.R.E and M.O.V.E frameworks to engage, qualify, and guide leads professionally
  • Convert more enquiries into appointments and business opportunities through effective WhatsApp and lead communication strategies