LEARNING OUTCOMES:

• Harness Generative AI for Rapid Marketing Output: Train participants to use Generative AI (like ChatGPT or Gemini) to draft professional property listings, social media posts, and personalized email campaigns in seconds. The goal is to reduce creative "friction" and ensure a consistent digital presence.
• Architect Automated Lead Nurturing Ecosystems: Teach agents how to design a seamless "Lead Generation & Nurturing" flow. Students will learn to use AI-driven tools to capture leads 24/7 and cultivate them through automated, high-value touchpoints without manual intervention.
• Optimize Real-Time Market Intelligence & Research: Show students how to use AI to process vast amounts of data—from URA Master Plans to live market news—to provide clients with instant, data-backed insights, positioning themselves as the "expert in the room."
• Uphold Professional Integrity & CEA Compliance: Ensure every student understands how to apply AI within the boundaries of Singapore’s regulatory framework, specifically focusing on ethical advertising, visual honesty (virtual staging vs. misleading photos), and AML/Sanctions screening.